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Senior Manager, Consumer Insights

Req #: 1714236
Location: East Hanover, NJ US
Other Locations:
Job Category: Marketing
Job Description

With our portfolio of global Power Brands such as Oreo and belVita biscuits, Cadbury Dairy Milk and Milka chocolate and Trident gum, we’re the world’s #1 in biscuits and candy, and #2 in chocolate and gum. We’re Mondelēz International, a snacking powerhouse with operations in more than 80 countries, with approximately 90,000 employees globally and our brands are marketed in around 165 countries.

 

Our purpose and vision is to create more MOMENTS OF JOY by building the BEST SNACKING COMPANY IN THE WORLD.


Job Scope

Consumer Insights at Mondelez is a discipline that is linked closely to marketing and consumer-driven business decisions. Consumer Insights efforts are grounded in deep understanding of brands, consumers, shoppers, competition, product categories, cultural trends and market dynamics. 
This Innovation leader is a key member of the Marketing team and responsible for driving strategy and the consumer Insights agenda. Her/ his ultimate responsibility is to deliver a solid pipeline of claims/ products that will keep Mondelēz’s market leadership. 
This highly strategic and creative position requires a seasoned Insights and Analytics professional, with passion for market research and innovation, and solid research skills 

Job Responsibilities

• Anticipate business and research need; Understand the big picture but also the nuances of the business and the research 
• Proactively provide thought leadership to influence business stakeholders in order to make the appropriate business decision through the lenses of consumer and business goals/priorities. 
• Play a leadership role in setting marketing objectives, strategies and business principles by providing guidance to business team in identifying and articulating key business opportunities. 
• Source and synthesize information and data points, and translate them into insights and fill the knowledge gap. Be able to cut through the data clutter and deliver unique insights 
• Integrate data from multiple data sources (primary, secondary and syndicated) to drive foresight and strategy
• Be responsible for the day-to-day management of multiple innovation projects
• Source and execute complex primary research projects with collaboration of research partners in order to address business questions. 
• Conduct analytical projects to inform brand strategy relating to: pricing architecture, competitive environment and forecasting and market mix simulations. 
• Integrate insights collaboratively with business team throughout the complete product life cycle including: brand strategy, communication strategy, creative development, innovation, product and packaging, in market execution and assessment. 
• Translate data and information into actionable insights and business recommendations utilizing best in class “story telling” and engaging communication. 
• Represents Mondelez’ s Consumer Insights team in professional organizations and meetings 
• Collaborate cross-functionally to ensure that strategies and plans are based on sound consumer/ market understanding

• Develop relationships with agencies to perfect the research tools in place and/or create new ones that will bring more foresight to the organization

Qualifications

Qualifications

FUNCTIONAL/TECHNICAL EXPERTISE

• 8+ years of experience in consumer research in Fast Moving Consumer Goods (FMCG), preferably both at the agency and manufacturer side
• Strong knowledge of business practices, marketing principles, and retail environment/practices. 
• Experience across a broad range of market research techniques and analytical techniques such as: 
- consumer based market structures (consumer need state landscape), 
- consumer segmentations, copy testing, 
- brand health, 
- product and concept testing, 
- packaging evaluation
- volumetric forecasting
- pricing architectures, 
- market mix modeling, 
- data mining with Nielsen syndicated tools (Market rack, Home scan Panel) 
• Extraction and synthesis of data and information into actionable insights. 
• Equally comfortable contributing and influencing in group or individual assignments.
• Client-side work in CPG preferred.
• Supplier-side research experience a plus.
• Experience leading the strategic learning plan and priorities for a brand or product category and managing a research budget accordingly.
• Experience in recruiting, retaining, managing and developing consumer insights professionals (direct reports and/or peers).
• Demonstrated ability to build advocacy for consumer insights in an organization.
• Deep analytics/ modelling is a plus
• Strong project management skills; Strong communication and presentation skills 
• Open minded, flexible, autonomous, and capable of leading cross-functional discussions

- Consumer Need States/ Segmentation (Minimum 8 years)
- Custom Insights (Minimum 8 years)
- Nielsen/ IRI Analytics (Minimum 8 years)
- Fast Moving Consumer Goods (Minimum 8 years)

EDUCATION LEVEL: 

• BACHELOR’S DEGREE (4 YR)

COMPETENCIES/ABILITIES: These are key observable/measurable skills, knowledge and behaviors required that contribute to successful performance in the position. (e.g., drive for results, customer focus, etc.).

• Influences all levels of Category Business Team, all cross functions and creative agency. Creates partnership relationship with all cross functional team and works cohesively for sustainable business results. Manages research activities and diagnose business issues and opportunities with Marketing, Sales, Finance, R&D, Scale Promotions, Advertising agencies, Media personnel.

• Manages activities of research and analytical suppliers (Qualitative and Quantitative). Sets high standards, provides on-going feedback. Appropriately questions and challenges suppliers to ensure best thinking and continuous improvement. Manages and executes the consumer/customer research to determine which opportunities have the most potential for the business. Uses consumer and marketplace understanding to strengthen ideas. Manages the segment’s process for gauging in-market potential for new products and initiatives.

• Identifies unmet consumer needs and participates in cross-functional teams to develop product solutions to address those needs. Contributes to insight driven innovation sessions to stimulate internal idea generation. Manages the process for concept writing (ensures the concept statement meets criteria), screening, testing, and refinement.


Mondelēz Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, gender, national origin, disability, protected Veteran status, uniform service, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.

Applicants must complete all required steps in the application process, including providing a Resume/CV, in order to be considered for this position.
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