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Senior Associate Brand Manager Dentyne Equity

Req #: 1801192
Location: East Hanover, NJ US
Other Locations:
Job Category: Marketing
Job Description

With our portfolio of global Power Brands such as Oreo and belVita biscuits, Cadbury Dairy Milk and Milka chocolate and Trident gum, we’re the world’s #1 in biscuits and candy, and #2 in chocolate and gum. We’re Mondelēz International, a snacking powerhouse with operations in more than 80 countries, with approximately 90,000 employees globally and our brands are marketed in around 165 countries.

 

Our purpose and vision is to create more MOMENTS OF JOY by building the BEST SNACKING COMPANY IN THE WORLD.

 

In Marketing, you’ll be the ones who first capture our consumers’ imaginations, giving them a tantalizing taste of our brands. You’ll work to help our brands stay relevant to consumers by developing and activating brand plans that capture their imagination, passion and loyalty.


Job Scope:

Senior Associate Brand Manager, Dentyne will support communications planning, development and activation the Dentyne brand. This will include supporting the development of the strategy, managing content and also working across agencies to ensure consistency of brand voice. 

Key Responsibilities

1. Own & support the comprehensive, multi-year strategic growth plan for Denytne across both US & Canada, including brand architecture, brand foundations and demand spaces, as well as brand creative campaign optimization and playbook 
2. In conjunction with the Associate Director, lead building the annual business plan with input into growth targets (e.g. building block, risks & opportunities, etc.)
3. Partner with the Associate Director to develop and execute integrated communication and media plans 
4. Maximizing Media ROI, working with Equity leads and Agency; followed by ongoing troubleshooting, maintenance and updates, working with creative, social and digital agencies. 
5. Partner with Consumer Insights to deliver key communications/media testing, measurement and on-going optimization 
6. Working with internal and external partners like sales and Nielsen to identify brand and category trends to inform brand health and business strategy.
7. Working with Pricing and Strategy teams to ensure we are delivering customer and consumer value in line with category trends. 
8. Brief and support national shopper marketing programs, including strategic briefing and creative oversight.
9. Support the development of Dentyne NA budget and provide input to the Category team on in-year adjustments
10. Responsible for progressing base growth initiatives from Innovation charter to Product Development Request (PDR).
11. Collaborating with US and Canada Category teams (Category brand teams, Sales Planning and Shopper Marketing and Merchandising Solutions) to ensure brand programs address customer and shopper opportunities
12. Partnering with integrated supply chain, Research & Development & Quality, as well as consumer response to ensure consistent product quality working with to ensure ongoing quality product delivery.


Qualifications
Qualifications

1. Bachelor’s Degree is required; Master’s degree preferred
2. Minimum of 3-5 years’ work experience; brand marketing experience preferred
3. Demonstrated track record of sales/marketing/commercialization execution


Competences

1. Strong strategic thinking and problem solving capabilities 
2. Ability to thrive in and handle ambiguity & fast paced environment 
3. Analytic and creative thinking skills
4. Strong business acumen and marketing/media capabilities
5. Strong cross functional partnership skills
6. Strong communication skills


 
Mondelēz Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, gender, national origin, disability, protected Veteran status, uniform service, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.

Applicants must complete all required steps in the application process, including providing a Resume/CV, in order to be considered for this position.
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