Brand Manager

Req #: 1801537
Location: Bangkok, Bangkok TH
Other Locations:
Job Category: Marketing
Job Description
New Product Development – Local & SEA

Manage new product development, ensuring timely launch. Managing the entire new product development process from conceptualisation, research, pricing strategies to working with the commercial team on the implementation activities.
Lead & drive new product development projects and collaborate with S&T and S/Chain to ensure timely launch of the projects
Helps to coordinate packaging revision & new packaging development for SEA ensuring all artworks are SEA compliant.

Brand Development

Responsible for the implementation of the local marketing strategies for the assigned brand/brands through marketing plans.
Formulate brand strategies based on strong market analysis, competitors’ analysis and internal portfolio analysis, utilising the BCC tools.
To update branding guidelines and footprints, utilising the WCE templates and other BCC tools. To adhere and comply to global branding guidelines, where applicable.
Relentlessly focus on efficiency and cost by driving GC improvement through value optimisation projects working closely with S&T team. 
Ensure that the pricing/product mix is reviewed and recommending change where appropriate.
Monitor performance of segments and brands against contract 
Manage marketing spend within the assigned DME budget
Ensure all brand strategies are underpinned by strong & in-depth consumer understanding
Overseeing the development and implementation of the marketing plan and work closely with Sales team to execute the plans.
Identify and implement any gap plans by working closely with the Sales team
Constant review on campaigns and brands through yearly brand reviews and post campaign reviews to encourage vigorous and continuous learning.

Marketing Communication

Work closely with the agencies to come up with winning and differentiated point of awareness supporting the brand communication strategies.
Collaborate with the POB team by providing overall campaign direction and ensuring the development is in line with overall campaign objectives and brand positioning.

Market Research

Work closely with Consumer Insights team on identifying brands’ research needs 
Plan the full year’s marketing researches together with the Insights team supporting the need on brand strategy development.
To analyse the research findings and insights and turn them into actionable brand plans
Prepare bi-monthly report based on retail audit, market trends information, etc. to department head


Drive excellence in delivery of activation projects to deadlines, working cross functionally to achieve objectives and budget.

Possess a Bachelor degree or Master degree, preferably in Marketing, Business Administration or Economics, MBA would be an added advantage
Minimum of 7 years FMCG experience in brand management
At least be holding Executive position for 5 years
Strong analytical skills and be able to look at issues from different perspectives
Strong communication and interpersonal skills
Be energetic, a proven achiever with strong leadership skills to drive & influence the strategic category agenda
Have good balance of a leader and a team player
Possess a solid understanding of FMCG industry
Possess a strong command in spoken and written in Thai and English
Good computer skill in Microsoft Office